Interview: Nick Holland, Pretty Green
Trendstop.com talks to Nick Holland, Creative Director at Liam Gallagher’s label, Pretty Green.
What was the Pretty Green brief? How has this developed since the label was established in 2009?
Liam has always been passionate about his clothes and personal style. The concept was to create a brand that fully reflected Liam’s style and rock & roll ties. Importantly, each piece had to be something Liam would wear and have strong design credentials. The 1960’s mod scene is a huge influence for the Green Label. The Black Label takes from this look and translates it into a highly tailored collection that reflects strong influences in both music and film.
How involved is Liam in the design process?
Liam is involved in every stage for both Labels. He knows what he wants and it’s really important to him that each piece reflects his personal style down to the smallest detail. Liam, myself and the design team discuss key influences and what he wants for the next season. Nothing goes out unless Liam personally approves it; he’s a perfectionist so the team must reflect this in every facet of the company. For example, we went through 19 fabrics when designing t-shirts. Liam took them home, washed and dried them first to see if they shrunk. We decided on the perfect fit and shape which he is very particular about. We’ve developed a good understanding of how Liam wants every shape, pattern and fit to be, for each particular garment and we work together to achieve this.
What do you find the most exciting developments in fashion right now?
British menswear is a really exciting market. British brands like Paul Smith and Burberry are spearheading the trend in smart, sharp tailoring with a twist.
What’s new for Pretty Green?
We are styling and designing the clothes for a film, The Longest Cocktail Party, which focuses on that cool Beatles period.
What’s your top styling tip?
Take pride in your appearance. Focus on dressing sharp and you will not go wrong.
Interview for Trendstop.com’s TrendTracker News, April 2011.
Download the free TrendTracker app for iPad and smartphone from your app store or by visiting http://m.trendstop.com from your mobile’s browser.